7 case studies from my work in product, design, content, data, sales, video and AI. Each one follows the same shape: the problem, what I did, how, and what changed.
Chatonics is an AI-assisted omnichannel messaging platform I built so small teams can answer every channel from one shared inbox.
SaaS product for small support and sales teams
How I planned a full knowledge base for a cloud phone system and built the writing pipeline that keeps every article accurate, consistent and searchable.
B2B SaaS, cloud phone system
How I wrote a machine-readable DESIGN.md and a brand-checking AI skill after an AI design tool quietly rewrote the brand palette.
SaaS product app, web and mobile
A telecom cost review where the useful finding was not a saving. It showed that the obvious plan to cut the bill would save nothing at all.
B2B SaaS, telecom cost review
How I set up Claude Code as a working system for product, design, content and data work, with rules that are enforced automatically instead of remembered.
My own daily work across every discipline
Why I build product and promo videos in Remotion, and the storyboard, motion system and QA loop that make code-made video look intentional.
SaaS promo and product demo videos
A campaign looked like it had won new leads. Joining the results against the full user base showed it had mostly won back existing users instead.
SaaS email campaign and list quality review